Sunday, January 25, 2009

New fishing lure for 2009


It would make sense for me to show what Stubby Steve's actually looks like.... Anna took this photo with her new camera and she did an amazing job capturing the pores and tiny bits of fish food! Just imagine.... as soon as the Stubby Steve's hits the water, fish food particles emerge from the lure and the fish go crazy! We've put 3 or 4 Stubbies in a cup of water and come back hours later to find the lures still floating and an amazing amount of fish food particles on the bottom! Other competitors turn to a mushy mess! Our lure still smells like fish food and holds its shape after being in water all day!

Thursday, January 22, 2009

Packages

Yesterday, our packages finally came in... we've waited so long to get them in hand! It didn't take us long to start the "packaging process"! Today we mailed out our first batch to family and friends.

Monday, January 12, 2009

Lil' Stubby catching a fish using Stubby Steve's

This is a great video of Todd catching a beautiful trout at LakeElizadan.
http://www.youtube.com/watch?v=EnbzhraiHPU

Sunday, January 11, 2009



This is our package... we've been really excited about it! The biggest decision for us was rather to have yellow or blue packaging. The samples for each were beautiful. I leaned towards the yellow but am SO glad everyone decided on the blue. It's crazy how many fishing lures are packed in yellow! So, maybe this will help us stand out from the rest!

Thursday, January 8, 2009


I can't imagine anyone having a more beautiful place to do their product research! Believe it or not, this was once a tiny creek running in the middle of the woods... Some hard work, lots of friends helping, and a great amount of skill and artistry came together to make "Lake Elizadan". You won't find this on the map.... it's tucked away and treasured! Oh, and also is stocked with hybrid stripers, brooks, browns and rainbows. The perfect place to "go to work"!!!

Here is our logo!